The primary goal : immerse and engage Gen Alpha and late Gen Z in a Coca-Cola® Zero Sugar Y3000 experience that felt as innovative and forward-thinking as the product itself.
Through “Enter the Future,” we sought to:
The need for immersive experiences that resonate with their digital-first lifestyle guided our media approach.
Roblox, with its 450k Belgian monthly active users (214 million worldwide), provided the perfect platform for this.
We crafted Coca-Cola® Creations 3000 Futura City Quest, a blend of technological marvel and organic harmony, where players could explore, engage, and experience the future Coca-Cola® envisions.
Through challenges and quests, we embedded Coca-Cola® into the fabric of their digital adventures, making the brand an indelible part of their journey towards the future.
The key components of our campaigns were:
The “Enter the Future” campaign shattered expectations, yielding groundbreaking results that are a testament to the power of targeted engagement and strategic marketing.