Jury & Procedures

The Best of Gaming platform shares inspiration & knowledge about the best use of the various touchpoints in gaming contexts by showing the most outstanding gaming campaigns in Belgium. 

Advertising in Games generates impact by reaching large groups of highly involved audiences, creating frequent qualitative contacts without being too intrusive.

There are different kinds
of Gaming Advertising

Criteria for the evaluation

The partners of the Be-Inspired platform submit their most exemplary campaigns of the last months to the evaluation of the jury.

Selection criteria: what makes a campaign an inspiring best practices’ case?

In order to inspire the media professionals, the the jury rewards cases which are ‘role models’ for this medium, meaning an interesting exploitation of the possibilities offered by gaming advertising, allowing to break through the communication clutter: targeting technique, segmentation and personalisation for a better audience involvement, campaign design & copy, campaign integration, etc. 

Case selections are done based on 3 main criteria:

Expert jury for Best of Gaming

Tim Colman (Jury Chairman – Proximus), Danny Nijs (Nissan United), Simon De Pauw (D’Ieteren), Grégoire Le Hardy (Nestlé), Steven Verlinde (Engie), Jonathan Jacoby (UMA-coördinator – Space), Lauren Tran (Publicis Groupe), Emilien Eloy (Spacefwd), Tatiana De Wind & Adrien Van Damme (GumGum), Matthieu Py (Azerion), Benjamin Meunier & Mauricio Gonzalez (RMB), Nicolas Vandersteen (Sparkers) and Fabio Pellegrini (Samsung).

The advertisers delegation in the Expert Jury Best of Gaming: Tim Colman (Proximus), Simon De Pauw (D’Ieteren), Steven Verlinde (Engie), Grégoire Le Hardy (Nestlé) 

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