To amplify Telenet’s position as a leader in entertainment by promoting its Netflix & Streamz discount combo through an engaging, digitally-driven campaign tied to the hype of Squid Game Season 2.
Concept & Execution:
While the offline campaign, featured actors Rik Verheye and Maaike Cafmeyer in a Squid Game-themed ad, AdSomeNoise took the digital campaign a step further by developing The Telenet Squid Game — an interactive, browser-based game inspired by the show’s iconic “Red Light, Green Light” challenge.
Players used motion detection via webcam (no downloads or apps required) to physically participate in the game, making it the first in-browser motion-controlled game in Belgium. The game allowed up to five live players, incorporated a leaderboard, and rewarded top scorers with exclusive merchandise and streaming bundles. The rules were simple: when the terrifying Squid Game doll looked away, you could move. But when she turned back? You had to freeze perfectly still, or be eliminated. It captured the spirit of the series perfectly: high-stakes, high-adrenaline fun.
Results:
